360 Global Campaign | Photo, Video, Email, Paid, Site

The Objective: To take Beyond Meat's 'Summer Better' campaign from a photo shoot into a full 360° visual system - one cohesive creative language that could scale across OOH, paid social, site, and email without losing energy or consistency. With a global audience and placements in high-traffic markets, the work needed to feel as bold on a billboard as it did in a three-second scroll

The Challenge: Beyond Meat sits in a category that still has to earn its seat at the table - literally. The brand needed to show up in peak grilling season and compete directly with conventional meat on the most emotional turf of the year: summer cookouts. The challenge wasn't just making plant-based food look good. It was making it look irresistible - joy-filled, abundant, and at home on a backyard grill. Every asset in the system had to close that gap between 'better for you' and 'I actually want that.”